Gold price surge impact: Indian jewellers now betting on diamond jewellery in 14-carat gold instead of 18-carat
The surge in gold prices in India has led to a shift in consumer demand for diamond jewellery, with jewellers now introducing 14-carat gold pieces to attract customers back to buying. This trend has prompted jewellers to adapt their offerings, with an increasing number opting for 14-carat gold instead of 18-carat gold when crafting diamond-studded jewellery.
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