Fast moving consumer goods giants bet big on digital advertisement
India's fast-moving consumer goods companies are increasingly relying on digital advertising to attract clients, many of whom now survive on internet content. With pandemic causing behavioural shift, Indians are increasingly turning to internet services such as rapid commerce. If companies want to target Gen Z and Gen Alpha cohorts, online is the only way to reach these digital natives.
India's fast-moving consumer goods companies are increasingly relying on digital advertising to attract clients, many of whom now survive on internet content. With pandemic causing behavioural shift, Indians are increasingly turning to internet services such as rapid commerce. If companies want to target Gen Z and Gen Alpha cohorts, online is the only way to reach these digital natives. What's Your Reaction?
